What Is Google Tag Manager Used For
Google Tag Manager is a free tool that helps you manage and deploy tags on your website. Tags are bits of code that send information to third-party services about how people are using your website. With Google Tag Manager, you can add and update tags without having to edit your website's code. This can save you time and help keep your website up-to-date.
While GTM can be used for a variety of different purposes, its main use is to make it easier for webmasters to manage and monitor their tags. GTM is a valuable tool for those who want to better understand their website traffic and make more informed decisions about their marketing campaigns. It can also save time by simplifying the process of deploying and managing tags.
GTM can be used to track website activity and digital marketing campaigns. In this article, let us discuss five things Google Tag Manager tracks.
1. GTM TRACKS PDF DOWNLOADS
Google Tag Manager can be used to track how often PDFs are downloaded from your website. This is helpful in understanding which content on your website is most popular with users. Once you are able to track downloads, you can turn this collected data into actionable insights.
e.g.
Find out which downloads are the most and least popular.
Recognize the causes of a download's good or bad performance.
Improve your download and monitor your progress using GTM.
2. GTM TRACK VIDEO ACTIVITY
Google Tag Manager can be used to track how often users watch videos on your website. You see, the rise of video content means that it is important to understand how users interact with it. With GTM, you can collect data on how people viewed the video, how long they watched, and when they stopped watching the video to influence your businesses’ video strategies.
3. GTM TRACK SCROLLING BEHAVIOR
Google Tag Manager can be used to track scrolling behavior on your website and pages and how far users scroll on your web pages. This is useful in understanding how users visit your website and interact with content. With the collected data, you can create a strategy to improve your site’s user experience.
This strategy can vary depending on how your website is set up, what information you share, or which parts require improvement.
4. GTM TRACK LINK CLICKS
Google Tag Manager can be used to track clicks on links while they are on your website. This is useful in understanding which content on your website is most popular with users. Knowing how your visitors navigate across your website's pages and which calls to action (CTAs) get the most clicks provides valuable information to put that data into action.
You can examine pages with a lot of clicks or refresh pages with a few clicks to increase conversions. Or update the copy for CTAs that receive fewer clicks by learning what causes a CTA to have a high click rate.
5. GTM TRACK FORM SUBMISSIONS
Google Tag Manager can be used to track how often users submit forms on your website. GTM ensures that form submissions like signing up for an ebook, answering a questionnaire, or registering for an event are accurately tracked. You can use the data collected to gauge the effectiveness of a campaign.
This can help you plan how your future videos will be made, what kind of content you’ll produce, and produce videos with the ideal length for your visitors.
GTM is an essential tool for any website owner or marketer who wants to improve their online presence and performance. With GTM, you can track everything that's happening on your website and then take steps to improve it. If you're not using GTM, you're missing out on a lot of potential improvements for your website!
