What We Do
At Surge Tactic, we develop and execute digital strategies that deliver measurable results for campaigns, causes, and organizations. Whether you're mobilizing voters or launching a public initiative, we utilize smart targeting, creative storytelling, and data-driven optimization to inspire people to take action.
Paid Media Strategy & Execution
We craft custom digital media plans based on your goals, audience insights, and platform opportunities. From budget modeling to audience segmentation, we design and manage campaigns that meet your key performance indicators (KPIs) and adhere to your timelines.
Search & Display Advertising
We manage search and display campaigns across Google and programmatic platforms to reach audiences actively searching for your services or those most likely to engage with them. Using keyword targeting, remarketing, and negative match filtering, we ensure every click counts.
Social & Video Advertising
We create scroll-stopping ads for Meta, YouTube, TikTok, and more, designed to educate, persuade, and convert. Our creative and targeting strategy works hand in hand to reach the right people, in the right place, with the right message.
Streaming & Connected TV (OTT)
We plan and place streaming video ads across platforms such as Roku, Hulu, and other connected TV (CTV) environments. These media buys combine premium reach with the targeting precision of digital—ideal for voter outreach, brand awareness, and education campaigns.
Creative Strategy
From ad copy to video scripts, we bring creative that connects. We develop messaging that aligns with your goals and audience, then test and optimize based on performance data. Our campaigns are built to inform and inspire.
Performance Reporting
Transparency is built into everything we do. We deliver campaign reports that are easy to understand, along with regular insights, dashboard access, and ongoing optimization recommendations.
