What’s new in Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 represents a significant change from previous versions of Google Analytics, both in terms of how data is collected and how it can be used to understand website visitors.
One key difference between GA4 and previous versions of Google Analytics is that GA4 uses a "unified data model," which collects information about user interactions with websites and apps in a single place. This unified data model makes it easier to understand how users interact with your website or app across devices and platforms.
Another key difference between GA4 and previous versions of Google Analytics is the way in which data is collected. GA4 uses "event-based data collection," which allows for more granular tracking of user interactions. This event-based data collection provides more insights into how users interact with your website or app.
Finally, GA4 includes a number of new features that are designed to make it easier to understand your website visitors. These features include:
- User ID tracking: GA4 allows you to track a user's interactions with your website or app across devices and platforms using a unique identifier. This helps you to understand how users interact with your website or app over time.
-Creating conversions: GA4 lets you create conversions that are based on multiple conditions. By using multiple conditions, you can make sure that your conversions are relevant and targeted to your audience.
- Custom dimensions and metrics: GA4 includes support for custom dimensions and metrics, which allows you to collect and analyze data that is specific to your business.
- Enhanced reporting: GA4 includes a number of enhanced reports that provide more insights into your website visitors.
Overall, GA4 represents a significant change from previous versions of Google Analytics. GA4 provides more insights into how users interact with your website or app and makes it easier to understand your website visitors.
