Google Tag Manager is a free program that you may use to add, manage, and edit different kinds of code (tags) to your website. You can do all these to the website tags using this tag management system without having to access the website's source code. 

Prior to GTM, each page's GA tracking codes had to be manually hard-coded, frequently by a web developer. It is quite challenging to maintain and update hundreds of events. But Google Tag Manager fixes this issue.

With technological advancements, it has become crucial for businesses to adopt effective digital marketing strategies to remain competitive. Here are some of the reasons why you should use Google Tag Manager in 2023:

• Streamlined Tag Management: GTM makes it easy to set up event tracking on your website. Tracking a wide range of user interactions, such as clicks, form submissions, and video plays is now easier and possible without needing to modify any code. This means that this eliminates the need to go through website code each time you need to make changes, saving time and reducing the risk of code errors. 

• Improved Data Collection: GTM provides a central location for managing all your tracking tags. This makes it easy to track and manage all your tags in one place, which can save time and effort. This also enables you to gain deeper insights into their behavior and preferences efficiently and effectively, which can be used to optimize your marketing campaigns and improve website conversion rates.

• Fast deployment of tracking codes: GTM offers an enhanced user experience by ensuring that your website runs smoothly, quickly, and with lessen lag times, even when you add new tags. This leads to a better user experience for your visitors, as they are not impacted by slow load times or errors caused by adding new tags directly to your website code.

• Tag templates: If you are still new to Google Tag Manager, you don’t have to worry about the kind of tags to implement. GTM provides a library of tag templates that you can use to create common tags, such as Google Analytics tags, AdWords conversion tags, and more. This can save you time and effort when setting up tracking tags.

• Enhanced Security: GTM has several security features that can assist safeguard your website and its data because it was built with security in mind. You can use GTM, for instance, to manage who has access to your tags and to keep an eye on tag activity. GTM lessens the possibility of coding mistakes and potential security holes on your website

Google Tag Manager (GTM) truly is a powerful tool that can simplify the process of managing website tracking codes and tags. In addition, here are some of the things you can use Google Tag Manager for:

1. Analytics Tracking - this allows you to collect and analyze data on website traffic, visitor behavior, and conversion rates.

2. Marketing Campaign Tracking - this helps you track the performance of your digital marketing campaigns, including paid search, display, and social media advertising.

3. Conversion Tracking - it also allows you to track important website events, such as form submissions, button clicks, and product purchases. 

4. Cross-Device Tracking - to provide you with a complete picture of your customer’s journeys, GTM allows you to deliver more personalized experiences by letting you track your website visitors across multiple devices and platforms, including desktop, mobile, and tablet. 

5. User-Based Tracking - it can also be used to track and segment your website visitors based on specific criteria, such as location, device type, and behavior. This enables you to deliver a targeted experience.

   
   
   

Google Tag Manager is an essential tool for businesses looking to improve their digital marketing efforts in 2023. It is a versatile tool that can be used for a wide range of digital marketing and analytics purposes. It provides an easy-to-use interface for managing website tags, including tracking codes for analytics and marketing tools. GTM is a must-have for any website looking to remain competitive in the digital landscape.