How To Reach The Right Audience At The Right Moment With Google Ads
Google Ads is an advertising service by Google, Inc. that allows advertisers to display their advertisements in the Google ad network, which includes Google search results, websites of participating publishers, and other contexts such as videos on YouTube.
Google Ads is a powerful tool that can help you reach the right audience at the right moment. With its ability to target specific demographics and interests, as well as remarket to people who have already interacted with your business, Google Ads can help you connect with more potential customers than ever before.
Here are five ways you can do to reach the right people at the right moment with Google Ads.
1.Re-engage past site visitors with remarketing and customer match - You can create remarketing lists in Google Ads and Customer Match lists in Google Analytics to target ads to past visitors of your website or app, or people who have engaged with your brand on other channels.
2.Enhance your remarketing and customer match with similar audiences - Similar audiences target people who are similar to your remarketing or Customer Match lists. With Google’s lookalike targeting, this can be a great way to reach new people who are likely to be interested in what you have to offer.
3.Find additional customers with custom audiences - A custom audience is a group of people who have already taken some kind of action with your business, such as subscribing to your email list or visiting your website. You can create a custom audience in Google Ads and target ads to them. Make sure you target the audience that’s most relevant to your business; there are almost 500 categories to choose from.
4.Expand your reach with audience expansion - With audience expansion, your Google Ads can be shown to people who don't visit your website or app but who are similar to your remarketing list or customer match list.
5.Increase your campaigns' reach even further with upper funnel audiences - Expand your Display campaigns' reach and consider using upper funnel segments, such as Affinity, Custom Affinity, Life Events, and Detailed Demographics, to reach people who are interested in what you have to offer but who might not be familiar with your brand.
Affinity and Custom Affinity - These are groups of people with common interests. These insights reach audiences based on their shopping behavior, lifestyle, and consumption habits. If you are trying to reach an audience that is not included in our Affinity audiences taxonomy, consider using Custom Affinity instead.
Life Events - Life Events are major moments in people's lives, such as getting married or having a baby. You can target your ads to people who are likely to be in the market for your product or service around these events.
Detailed Demographics - You can use Detailed Demographics to target people based on facts about their lives apart from age and gender (e.g. Homeownership, Marital status, Educational status, and Parenting stages).
Google Ads is a powerful tool for reaching people at the right moment with relevant ads. There are many different ways to target your audience, so make sure you consider all of your options and target the right people with the right message. With such a large and diverse pool of potential customers, there's no reason not to use Google Ads to reach more people and grow your business.
