Guide to Google Search Partners

When it comes to online advertising, Google Ads is the most familiar for most marketers, especially for the vast reach it provides through Google Search. But there's also another layer of possibilities that's frequently overlooked: Google Search Partners. Knowing how this network functions and how to use it to your advantage can have a big impact on your advertising initiatives. In this article, let’s talk more about what this is and what it can do to your campaigns.

What Are Google Search Partners? 

Google Search Partners are websites, apps, and other online platforms that partner with Google to display ads. While ads on the Google Ads platform primarily appear on Google Search results pages, Search Partners extend their reach to a broader and wider audience by showing ads on other relevant sites. 

By default, the Search Partner network is already enabled when you create a Google Ads campaign.

Search Partners include: 

1. Third-Party Websites: Websites that integrate Google’s search engine on their pages.

2. Google-Owned Platforms: Sites like YouTube, Google Maps, and other services.

3. Apps: Mobile apps that use Google’s search capabilities.

Depending on how the partner site or app works, your ads may show up in a variety of formats, such as text ads, shopping ads, and display ads.

Benefits of Using Google Search Partners 

By enabling Google Search Partners for your campaigns, you will be able to enjoy these benefits:

1. Expanded Reach.

Your ads can reach users beyond Google Search. Gaining more exposure can help you reach a larger audience and even raise brand awareness.

2. Lower CPC (Cost-Per-Click).

Compared to Google Search, ads on Search Partner websites frequently have a cheaper cost per click (CPC), making them an affordable means of boosting traffic.

3. Diverse Ad Placement.

Your advertising can show up in special places, such search bars on partner websites or as part of embedded search results, which adds flexibility to your campaign.

In conclusion, Google Search Partners has the potential to be the game-changer in the advertising industry for marketers seeking to reach a wider audience at a lower cost. Although they might not work for all campaigns, they provide a distinctive approach to reaching audiences outside of Google Search.

The secret to success is to test, track, and modify your strategy in response to performance. With a little effort, you can determine whether this feature is a valuable addition to your marketing toolkit.