A practical rundown of what's changed in political ad compliance for 2026, state privacy laws, platform verification, and the disclosure rules most campaigns trip on.
Google's pushing Performance Max and AI-driven bidding hard. Here's how to use what actually helps political campaigns without losing the creative control you need for compliance.
Programmatic keeps eating digital ad share. What that means for down-ballot campaigns, how to price it, and why StackAdapt is the pragmatic default for most races.
Meta's political advertiser verification process is fussy. Here's the step-by-step that actually works, what trips people up, and how long to plan for.
Where political ad dollars actually go in 2025, which platforms are worth the effort for down-ballot races, and the trends that actually matter.
Before you run a single ad, your Facebook page needs to be set up correctly. Page category, disclaimers, ad library settings, get it right before you hit launch.
One creative rarely fits every placement. Here's the quick reference for which ratios work where, and how to design once for multiple formats.
A look at where political media budgets are moving, TV down, CTV up, programmatic eating display, and what that tells us about 2026 planning.
How we approached a real down-ballot race, the strategy decisions we made mid-flight, and what we learned from the outcome.
How to build a digital strategy that's grounded in voter math, not vendor pitches. Five steps we use with every new campaign.
What separates ads that move voters from ads that just get impressions. Creative principles that carry across platforms.
Social media isn't a nice-to-have for political campaigns anymore. Six reasons it's essential, and how to make it work for smaller races.
Every campaign moves through predictable phases, foundation, persuasion, GOTV. Here's how to plan budget and creative against each.
What TikTok's legal situation means for political and advocacy campaigns planning to use the platform, and how to hedge your bets.
A look at the generational breakdown of recent voter turnout and what it means for how you build your media plan.