Google Analytics 4 (GA4), the latest version of Google Analytics, is a web analytics service offered by Google that tracks and reports website traffic. It is the newest generation of Analytics that gathers information about events from both websites and apps.

GA4 offers a range of new features and improvements, especially in terms of measuring certain data to provide a wealth of insights and features to inform digital marketing decisions. GA4 is a powerful tool that helps businesses understand and improve the performance of their websites and apps.

In Google Analytics, an "event" is an interaction with a website or app that can be tracked as a specific action. Events can include things like clicks on a button, downloads of a file, or the playing of a video. Tracking events in Google Analytics can provide valuable insights into how users are interacting with a website or app. By setting up event tracking, businesses can better understand which parts of their website or app are most popular and which might need improvement.

Here are some recommended events that you can set up in your GA4.

(To get the best result and the most detail in the reports from future features and integrations, remember to send recommended events with their prescribed parameters.)

For all properties

(These events are for customers across all industry sectors)

Event Trigger when a user

ad_impression sees an ad impression, for app only

earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.)

join_group joins a group to measure the popularity of each group

login logs in

purchase completes a purchase

refund receives a refund

search searches your content

select_content selects content

share shares content

sign_up signs up to measure the popularity of each sign-up method

spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.)

tutorial_begin begins a tutorial

tutorial_complete completes a tutorial

For online sales

(These events are used to measure sales. Retail, e-commerce, education, real estate, and travel all benefit from their use).

Event Trigger when a user 

add_payment_info submits their payment information

add_shipping_info submits their shipping information

add_to_cart adds items to cart

add_to_wishlist adds items to a wishlist

begin_checkout begins checkout

generate_lead submits a form or a request for information

purchase completes a purchase

refund receives a refund

remove_from_cart removes items from a cart

select_item selects an item from a list

select_promotion selects a promotion

view_cart views their cart

view_item views an item

view_item_list sees a list of items/offerings

view_promotion sees a promotion

For games

(These events can be used for games properties).

Event Trigger when a user

earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.)

join_group joins a group to measure the popularity of each group

level_end completes a level in the game

level_start starts a new level in the game

level_up levels-up in the game

post_score posts their score

select_content selects content

spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.)

tutorial_begin begins a tutorial

tutorial_complete completes a tutorial

unlock_achievement unlocks an achievement

Event tracking can be a useful tool for understanding user behavior and improving the performance of a website or app. By tracking specific actions that users take, businesses can gain a deeper understanding of how their users are interacting with their products and make informed decisions about how to optimize their user experience.