Everyone has a cause they want to fight for or a change they want to see in the world. As people say, in one way or another, everyone is an advocate for something. Although not everyone has the power to implement great shifts, especially when talking about a wider-scale impact for locals, when a chance to be heard arises, all that is left to do is take a chance at making a pitch for that policy change.

Targeting lawmakers and getting a particular bill passed can seem like a big and impossible task, but with the right approach, it is possible to achieve this goal. In the field of public affairs, targeting should be purposeful and two-fold. First, there are the efforts involved in reaching and building an engaged audience that is prepared to support your cause. The second is the act of getting the lawmakers to pass the bill.

Whether you are an individual looking to make a change in your community or an organization working to address a specific issue, here are some tips for your upcoming campaign launch.

• Know your lawmakers

When persuading lawmakers in a particular community, one should note the kinds of people they should be interacting with. Are they very particular about certain technicalities? Do they support a particular advocacy that may be affected (whether in a good or bad way) by the proposed bill? Make sure to take note these kind of things so you can be better prepared.

• Gather support

Get and build support from other organizations and individuals who share your concerns. A coalition can provide lawmakers with a sense of the public's interest in your bill and can be a powerful tool for building support.

• Tell a story

Make your case. When communicating with lawmakers, it's important to tell a compelling story that highlights the bill's benefits and how it will positively impact their constituents. Be sure to use data, personal anecdotes, and other persuasive elements to make your case. An effective story may involve elected officials and the general public on a deeper level.

• Use the right resources

In an ever-changing world, make sure to connect with lawmakers through the right channels. Instead of merely bombarding their workplace with messages, look them up online. Use social media. Social media can be an effective tool for reaching lawmakers and the public. Use it to share information about your bill, mobilize support, and keep people informed about the progress of the bill.

• Be flexible 

As the saying goes, "There is no one-size-fits-all solution." Make sure to target lawmakers and supporters in the ways that work best for them. Targeting the correct audiences with the right messaging and framing is necessary for effective communication.

In all of these processes, data and research are essential. Getting the lawmakers to consider the proposed bill always begins with an effective strategy. By following these tips and staying focused on your goals, you can increase your chances of getting your bill passed. Remember to stay informed, build relationships, make a strong case, and use the right resources, and you'll be well on your way to success.