Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, typically for the purpose of understanding and optimizing website usage.

As a business owner, it is important to understand how users are interacting with your website so that you can make changes accordingly in order to improve the user experience and increase conversions. Google Analytics can provide valuable insights into things like what pages are being visited most often, how users are finding your site, and what kind of device they are using. 

This information can be used to make changes to your website so that it is more user-friendly and effective in achieving your business goals. Whether you are using Google Analytics for marketing, customer service, or product development purposes, it can help you gain valuable insight into how users interact with your website.

With Google Analytics, you can measure things like:

• Website traffic - This is the number of visitors who come to your site each day or week, and where they come from (e.g., organic search, referrals from other websites, direct traffic).

• Engagement - This shows how users interact with your site once they arrive, including the number of pages they view and how long they spend on each page.

• Conversions - This summarizes whether users take the desired action on your site, such as making a purchase, signing up for your mailing list, or downloading an eBook.

• Marketing effectiveness - This indicates which channels and campaigns are best at driving traffic to your site and converting visitors into customers.

Google Analytics is an essential tool for any business owner looking to get the most out of their website. By understanding how users interact with your site, you can make informed decisions about how to improve your marketing and website design. If you are looking to improve your online marketing for your business but don’t know how, let us help you. Contact us today.