Best Practices For Aspect Ratios Across Placements
In the fast-paced world of social media, the way your content is presented can have a big impact on how effective it is. That is why selecting the best aspect ratios for various platforms is a crucial component of optimizing your visual content.
Here’s a quick guide to best practices for aspect ratios for various common ad placements:
Feed Posts: Use a 1.91:1 ratio (1200x628 pixels) for landscape images, or go square with a 1:1 ratio (1080x1080 pixels) to maintain versatility across devices.
Stories: The 9:16 aspect ratio (1080x1920 pixels) is ideal for full-screen, immersive experiences.
Feed Posts: Opt for a 1:1 square format (1080x1080 pixels) to increase mobility. If you prefer a taller image, use a 4:5 ratio (1080x1350 pixels) in portrait mode, while landscape images work best at 1.91:1 (1080x566 pixels).
Stories/Reels: Use the 9:16 ratio (1080x1920 pixels) to fully utilize the vertical screen space.
In-Feed Images: To offer a wide format that fits perfectly within the tweet layout, the best ratio is 16:9 (1200x675 pixels).
Profile Header: For a clean and professional profile presentation, use a 3:1 ratio (1500x500 pixels).
Feed Posts: A 1.91:1 ratio (1200x627 pixels) sits best for image posts so they can be displayed correctly across devices.
Company Banner: The 4:1 ratio (1536x768 pixels) is recommended for company page banners. This will provide a balanced and engaging visual without overwhelming the screen.
YouTube
Standard Videos: The classic 16:9 ratio (1920x1080 pixels) remains the standard for most video content.
YouTube Shorts: For mobile-focused content, the 9:16 ratio (1080x1920 pixels) is best to fill the screen vertically.
Overall, making use of the appropriate aspect ratios guarantees that your visual information is shown consistently and properly across various social media channels. By following these guidelines, it can help you make your content more effective, which will improve engagement and give you a more polished online presence.