As modes of communication and sources of information change, political campaigns also need to adapt to be able to reach people easily and effectively.

It's time for politicians and their campaigns to start considering how to push their message, much like brand advocates do. Choose your objective, decide how you will assess success, and use statistics to get there if you want to affect change and win votes.

Political campaigns have become increasingly reliant on digital platforms and tactics in recent years. From social media outreach to email marketing and online advertising, a well-crafted digital strategy can help political campaigns effectively reach and engage voters. Here are five steps to building a digital strategy for political campaigns:

1. Identify your campaign's goals and target audience: The first step in building a digital strategy is to clearly define your campaign's goals and target audience. Are you running for office to advance a specific policy agenda? Are you seeking to mobilize specific voter demographics? Understanding your campaign's goals and target audience will help you tailor your digital outreach efforts to the right people.

2. Conduct a digital audit: Before you start building your digital strategy, it's important to take stock of your campaign's current digital presence. This includes conducting a thorough audit of your campaign's website, social media accounts, email lists, and any other digital assets you have. This will help you understand what's working well and where you need to improve.

3. Develop a content strategy: Once you have a clear understanding of your campaign's goals and target audience, you can start developing a content strategy. This includes deciding what types of content to produce and share, as well as determining the best channels for distributing that content. For example, if you're targeting younger voters, you may want to focus on creating and sharing content on social media platforms like Instagram and TikTok.

4. Implement paid digital advertising: While organic reach on social media platforms has declined in recent years, paid advertising can still be an effective way to reach specific audiences. Facebook, Google, and other platforms offer a range of targeting options that allow you to reach specific demographics and locations.

5. Track and measure your results: The final step in building a digital strategy is to track and measure your results. This includes setting up tracking and analytics tools to measure the success of your campaigns, as well as regularly reviewing and analyzing your data to understand what's working and what's not. By tracking and measuring your results, you can make informed decisions about how to optimize your digital strategy going forward.

Overall, building a digital strategy for a political campaign requires a thorough understanding of your goals, target audience, and the various platforms and tactics available to you. By following these five steps, you can create a comprehensive and effective digital strategy that helps you reach and engage voters.